Do you want perfect custom makeup boxes for your brand? Read this guide to find 6 effective tips and tricks for designing impactful makeup packaging boxes.
The cosmetic industry in the US is one of the most lucrative and buzzing with billions of dollars in revenue. The market size for cosmetic products was estimated to be USD 62.97 billion in 2023 and is expected to grow at a CAGR of 6.1% from 2024 to 2030.
When it comes to cosmetics, makeup items are the biggest stakeholder. Being in the business, you’ll know that there are countless brands offering hundreds of varieties of makeup products such as mascara, eyelashes, lipsticks, foundations, and highlighters. While this is helpful for buyers, brands find it hard to survive in the market due to fierce competition. Hence, they have to come up with various techniques to stay ahead of the curve. Among these techniques, impactful presentation is the most important. While you can also do great with special offers and discounts, they are only short-lived.
This is why almost every cosmetic brand now relies on custom makeup boxes to pack their products. These boxes not only make your goods appealing but also protect them from external elements like heat, moisture, air, and shocks & bumps during shipping. It won’t be an exaggeration to say that cosmetic brands cannot survive without custom makeup boxes in the modern retail world.
If you also want to take your makeup boxes to the next level and reap their numerous benefits, you are at the right place. In this article, we will discuss the 6 top tricks and tips for designing highly impactful custom makeup packaging boxes.
6 Tips to Design Exceptional & Appealing Custom Makeup Boxes
- Know Your Audience
Makeup products are used by people belonging to different age groups and for different purposes. Some use them occasionally, while for many it is a daily affair. Hence, the needs and expectations of potential buyers vary, and it is very important to understand them while launching a product and designing its packaging.
An ideal packaging must address the buyers needs the moment they look at the box. For this purpose, you need to categorize your target audience into different segments. For example, you can divide it based on age, profession, race, or variety preferences. When you incorporate these factors into the design of custom makeup boxes, your products will appear close to the needs of the buyers, and this can help you reduce the hesitation among customers.
- Create a Perfect Design
Once you have identified the segments you are going to target for a particular product, you can begin designing the outer print of custom printed makeup boxes. The artwork you use on the box must be highly appealing as per the needs of the customers.
For example, if you are selling a lipstick that targets the working class, the look of the box must convey a message that this product complements the user’s personality. In the same way, if you are selling nail paints for youth, the boxes must have a vibrant and playful look. You can use bright and intense colors with catchy fonts to design such boxes.
- Inform Your Buyers
A makeup box isn’t only a tool to attract buyers; it is also used to inform and educate people. The outer print of the box should also provide all the relevant information about the product and the brand. Don’t forget to include the production and expiry dates, ingredients, usage instructions, and possible side effects, if any.
Not only this, the boxes must have your brand’s logo, contact details, social media handles, and other relevant information. One effective and smart way to provide maximum information about the product and the brand is to imprint a QR code on the box. Buyers can scan the code with their smartphone and learn more about the makeup item. These things boost a buyer’s confidence while buying and encourage them to shop again from your brand.
- Select the Right Box Size and Material
Another important tip to help you create perfect makeup boxes is using the right material. When it comes to custom cosmetic packaging, the two materials are cardboard and Kraft.
- Cardboard: It is the most commonly used material for making custom makeup boxes. Cardboard has a plain appearance that supports full-color printing and can be molded into required shapes and sizes without any problems. Moreover, cardboard has a high tensile strength that prevents wear and tear during shipping. It is also the best material if you are looking for cheap makeup boxes.
- Kraft: If you want 100% eco-friendly and green packaging for your brand, go with Kraft. Kraft is made from wood pulp and is completely biodegradable, recyclable, and compostable. The paper has a rustic appearance that conveys your brand’s sustainable image to its buyers. Kraft is also available in varying thicknesses and allows you to get boxes in different shapes and sizes.
To get exceptional custom boxes, you need to pick the right size and shape. Going for a precise size not only helps keep the product inside intact but also lowers the cost of these boxes. When a box is made as per the product’s dimensions, the cost of the box goes down due to less material being used. Similarly, using a unique shape, such as a pyramid or cube, can make your makeup items look unique, and it can help you draw more buyers.
- Finish them with Grace & Style
Once you have got the design, material, size, and shape right, it is time to pick finishes and coatings for your makeup boxes. These things are very critical as they elevate the final look of the box and inspire buyers to check out your products. You can use the following finishing options when designing custom makeup boxes.
- Gloss: It adds a shiny look over the entire surface of the box and is the perfect choice for bold-colored lipsticks and nail polishes. Young segments of the society are quite attracted towards shiny boxes.
- Matte: If you want to add grace to your makeup packaging, then go for matte. It mutes the colors while making them sophisticated. Matte finishing is great for luxury makeup items.
- Foiling: Foiling is a perfect pick to highlight text or logos on your makeup boxes. Also known as foil stamping or hot stamping, it can be done in a variety of colors such as gold, silver, copper, red, and green.
- Spot UV: It is another popular finishing technique for makeup boxes. Spot UV creates a contrast between two sections of the box. It works great with matte finishing. Most brands use it for gift makeup boxes.
- Embossing: If you want to raise some design elements of the box, go with embossing. Most brands use embossing for logos or product names. Embossing gives a tactile touch to your boxes.
- Debossing: Another finishing option for luxury makeup boxes is debossing. Unlike embossing, it indents parts of the box, giving them a chic look. The best part about debossing is that it doesn’t affect the inside of the box, and brands can also opt for inside printing if they want.
- The Final Step: Selecting the Best Custom Packaging Supplier
This tip is the crux of the entire discussion above. The final quality of your custom makeup boxes depends on the skills of the packaging supplier you hire. If you don’t have the right packaging people at your side, all your efforts will go in vain. On the other hand, if you work with the best custom box suppliers in the town, they will augment your efforts in creating flawless makeup boxes.This is where Packaging Mania comes into the picture. They are one of the top packaging companies in the US and have been in the business for more than a decade now. What sets them apart is their free design support, free shipping, a small MOQ, and an experienced team. Reach out now to get incredible custom makeup boxes at affordable rates.