Since its release in April 2023, Monopoly GO has achieved significant success in the market. According to data from digital analytics platform Sensor Tower, Monopoly GO has successfully earned $3 billion in revenue since its launch on Android and iOS platforms.
Scopely, as the developer and publisher of Monopoly GO, in order to further enhance the popularity and appeal of the game, launched an innovative activity called Friendship Pays, which invited a number of Hollywood stars to participate and is committed to attracting more Many players join it.
New Friendship Pays Brand Campaign
Friendship Pays is the first global brand promotion project launched by Monopoly GO. The event featured Hollywood stars Chris Pratt, Jason Momoa, Keke Palmer, and Will Ferrell.
Among them, Will Ferrell plays the voice role of Mr. Monopoly in the game. Chris Pratt is widely acclaimed for his role in the hit movie Super Mario Bros, which has become one of the most successful video game adaptations to date.
Jason Momoa will appear in Minecraft movie, which will be released on April 4, 2025. The last member is Keke Palmer, who is not only the champion Senna in League of Legends, but also sang in the song Giants by the band True Damage.
The first installment of Friendship Pays was unveiled on November 18, features the characters explore GOville, a fusion of the real world and the Monopoly Go universe, providing players with a game environment that is both familiar and novel. The cross-platform campaign features more than 20 original video content, including two TV spots directed by Henry Scholfield.
Scholfield is a well-known music video and commercial director who has worked with big-name artists and brands such as Adidas, Samsung, Dua Lipa, and Billie Eilish in the past, so his addition undoubtedly added more professionalism to the event. Level and creative elements. And according to Scopely, Omelet agency is expected to be a long-term creative partner that will cover a range of marketing and promotional activities.
Friendship Pays Is Themed With Thrill Of Friendship
Friendship Pays kicks off with a team of four exploring GOville, where participants must tackle a series of exciting and strategic game missions to accumulate Monopoly Go Dice and win rewards, such as destroying rivals’ properties, robbing banks from friends, and Unlock Community Chest. These activities not only test the wisdom and courage of each player, but also provide a warm and friendly spirit of cooperation.
When talking about this experience, Pratt humorously described the story between himself and several other co-stars, saying that Keke and Jason always tried their best to rob him of his wealth in order to obtain Monopoly Go Stickers in the game. It is not difficult to see from the words that behind this is actually a relaxed and happy way of interaction. Pratt also showed a powerful desire to win.
Ferrell’s character, Mr. Monopoly, set the tone for the event with his signature sense of humor and mischief. Jamie Berger, Monopoly Go’s senior vice president of marketing, praised Ferrell as the most popular and individual tycoon in the world.
She believes it was Ferrell’s fun and competitive charm that made him an ideal spokesperson for Mr. Monopoly. Through his interpretation, more players can be attracted to join this fun and challenging journey.
Background Of Friendship Rewards
Jamie Berger once revealed in an interview the planning process of the advertising campaign and the decision behind the introduction of Hollywood stars to participate in game promotion. Berger said that as the popularity of Monopoly Go soared, Scopely began to consider how to further promote the game through TV advertising.
Berger emphasized that Monopoly Go is an AAA-level brand. Whether it is in terms of quality, scale or global influence, it needs to treat the brand and the game with such high standards, including selecting the right talents, ensuring production quality and investment scale.
To achieve this goal, Scopely invested up to $500 million in Monopoly GO’s marketing and user acquisition strategy. The idea behind the ads conceived by Friendship Pays is that friendship is Monopoly Go’s most important commodity, not Monopoly Go Cards in specific events.
Monopoly Go Keeps Breaking Records
According to data released by Scopely, the mobile application Monopoly Go has attracted more than 150 million users to download and experience it since its launch, breaking the record for the most successful mobile game release in history.
The game connects millions of players around the world with its vivid reimagining of the classic board game. Players are called “Tycoons” in the game, and Tycoons compete and cooperate in real-time and connect through challenges and activities.
For players who have yet to join Monopoly GO craze, now is the perfect time to download this free app and start accumulating Monopoly Go Dice. Of course, you may need help from friends in this process. You’ll have fun as Monopoly GO turns friendships into in-game earnings.
With the continued success of Monopoly GO and the launch of the Friendship Pays campaign, Scopely has not only solidified its leading position in the mobile gaming market but also created a challenging game for players through innovative marketing strategies and close collaboration with Hollywood stars. A fun game environment.