Explore the 6 latest trends of 2024 in the realm of CBD packaging. Brands can create powerful custom CBD boxes by utilizing these trends.
The demand of Cannabidiol, CBD, is increasing every day. More and more people are now preferring it over the usual medication to relieve chronic pain, anxiety, acne, insomnia, and epilepsy. Some types of CBD oils are also used to treat diseases like arthritis and cancer.
For people involved in the business of CBD oil, the prospects are brighter than ever. The global Cannabidiol market size in 2023 was valued at around USD 7.8 billion, and it is expected to grow at a CAGR of 15.8% from 2024 to 2030. These numbers lead us to the following conclusions:
- There are ample chances of growth in this market.
- Brands have to adopt a 360-degree approach to stand out and get successful.
One aspect of this all-round approach is the way you pack your CBD oil, as the packaging directly affects sales. This is the reason you’ll see various innovative trends in the realm of CBD packaging, and more specifically, Custom Printed CBD boxes.
This guide is a bible for all CBD brands wanting to boost sales vis-à-vis the packaging. Join us on an informative journey as we explore the latest trends in the world of custom CBD boxes.
The 6 Latest CBD Packaging Trends in 2024 Brands Must Know About
- Minimalistic Designs for the Millennials
According to Statista, around 45% of CBD oil buyers are 25 to 44 years old (also known as Millennials). This is the biggest share compared to other age groups. When viewed in the context of packaging, brands can use this information to their benefit while designing the boxes.
This age group prefers simple and elegant boxes when buying CBD oil or other everyday items, and minimalistic designs can offer them this. These designs use less ink but still convey the message effectively. However, this doesn’t mean that flashy designs are out of the picture. They are still a hit with buyers between the ages of 18 and 24.
- Accessible Design for Every Type of User
CBD oil is frequently used by people suffering from chronic pain and diseases like arthritis. Many physically disabled people also use these oils. These facts must be kept in mind while designing CBD boxes.
Apart from the box, the bottle in which the oil is placed must be user-friendly as well and include features like one-handed opening. Together, these two packaging elements can create a positive user experience and lead to a happier customer base.
These features not only increase a brand’s worth in the eyes of consumers but also motivate other businesses to come up with such designs.
- Sustainable Packaging for the Carbon Conscious
Using sustainable and eco-friendly packaging materials is not a recent trend, but today it is the need of the time. We all know the prevalent dangers of plastic pollution in our world and how it is affecting the earth.
It is important for everyone to play their part in saving the environment, and this is where CBD brands come into the frame. As a responsible brand, you must use eco-friendly packaging materials like Kraft stock. This will not only make you stand out in the eyes of your customers, but other brands will also get inspired by you and follow suit.
- Child-Resistant Designs for Families
Some varieties of CBD oil and CBD tincture need child-resistant packaging. Brands should focus on this element of the box and make sure that such products, if they get into the hands of kids, can’t be opened by them. This is why brands need to focus more on designing custom CBD tincture boxes.
One important thing to discuss here is that adults suffering from pain in the hands or even the elderly can’t easily open child-resistant CBD printed tincture boxes. Brands have to find ways to meet the regulatory requirements and come up with box and product designs that are accessible to all users. This demonstrates a brand’s commitment to all sections of society.
- Smart Packaging for the Tech Geeks
CBD oil buyers are not just random buyers. They like to purchase the oil after getting maximum information about it. Apart from the regular stuff like ingredients, benefits, and sourcing methods, brands can go a step ahead and print QR codes.
QR codes, when scanned, open the linked resources on a buyer’s smartphone. Here, brands can lead shoppers to their website, social media handles, YouTube, or portals where specific information is displayed. Some CBD oil manufacturers go a step further and provide 24/7 chat support to answer all the questions a buyer might have in his or her mind.
This is the highest level of customer service a CBD brand can offer people, even before they buy their product. Please note that such features don’t come cheap and increase the overall cost of doing business.
- Web-based Product Verification for Authentic Product Lovers
The last trend on our list is web-based CBD oil verification system. Just like the one above, this feature also increases the packaging cost, as you will need a unique code on each custom CBD box. Brands can do this in two ways. Either you can get a code printed on the box or attach these codes after packing the product.
Most brands print these codes on tamper-proof tape that they use to secure boxes. This tape also brings another benefit; it tells buyers that the product inside has not been opened or altered in any way since it left the warehouse.
Final Words
Now that you know everything about the latest trends in CBD packaging boxes, it is time to blend them into your boxes’ design and amaze your customers. A good packaging design that meets the needs of the buyers not only boosts sales but also helps retain customers by putting a brand’s name in their minds.
So, what are you waiting for? Contact CPP Boxes, a leading custom CBD boxes supplier in the US. We are fully aware of the hot trends and incorporate them into our packaging designs. Excellent customer service, free shipping, and design support are some of the benefits you get while working with us.