Tue. Jun 25th, 2024

Doesn’t every business need the very best digital marketing tool? I believe it does. Let’s rundown on a few of these best tools.

For digital marketers, who are looking to boost their marketing strategies and ROI, you will want to know about certain tools that can make things easier. With the top digital marketing tools, you will be able to execute projects, enable proper marketing strategies, and increase productivity in the right way. These tools have been created and blueprinted to keep things organized, targetedand purposeful by allowing you to make necessary customizations whenever required. 

After facing challenges in 2020–2023, the need for UK businesses to focus on creating better and more innovative strategies in 2024 grew bigger. In this article, we will share the five (5) most prominent and creative digital marketing tools you should experiment with if you want to outdo your marketing campaigns in 2024.

Here are some of the top digital marketing tools for UK businesses in 2024, categorized based on function;

CONTENT CREATION

So, what is Content creation: This is the process of creating different creative assets and formats that serve the needs of your content strategy objectives. It engages your campaign personas in such a way as to help build authority, credibility, and utility between your target audience and your brand. 

Content creation has become the heart of digital marketing; it includes blog articles, social media updates, videos and infographics. As a professional in the line of digital marketing, you would understand the need to make use of profile content creation tools. With the best tools, you can create the best video edit, photo edit, shoot, product design and create the best campaigns for your business.

Canva

Canva is a graphic design platform that provides tools for creating social media graphics, presentations, promotional merchandise and websites. It was launched in Australia in 2013.  I am sure you’ve heard that Canva is the easiest-to-use design platform in the world. Well, that is true. Canva allows you to create incredible designs without having to use complicated design software. Getting familiar with these five super easy design tools will set you up to start designing in Canva.

Features of the Canva design platform are too numerous to mention, but here are a few;

  • Design templates for social media lists, posters and presentations
  • User-friendly editing tools
  • Collaboration
  • Brand kits for colours, fonts and logos of all designs
  • Stock elements and photos for illustrations, icons and visual enhancement 

Other tools used for content creation include Hemingway, Grammarly, Adobe Photoshop, Final Cut Pro, and Adobe Premiere Pro.

SEO

SEO represents ‘Search Engine Optimization’, which is the process of getting traffic from organic and free search results in search engines. Its primary purpose is to increase a website’s position in search results pages (SERPs). 

SEO PowerSuite

This is an all-in-one SEO software toolkit designed to cover every aspect of SEO, including keyword research, rank tracking, on-page and content data, backlinks analysis, mobile SEO, local SEO, and reports. 

This toolkit is aimed at both beginners and SEO experts, offering tools for site ranking on Google, backlink checking, content editing, and much more. It’s suitable for individual professionals and large SEO agencies, providing a comprehensive solution for optimizing websites and improving search engine visibility.

The features and functionalities of SEO Powersuite are:

  • In-depth keyword research
  • Website audits
  • Rank tracking
  • Backlink analysis of website links and profiles
  • Content optimization for ranking and traffic 

Other tools used by SEO agency in the UK include Yoast SEO, Ahrefs, SEMrush and Google Search Console. 

SOCIAL MEDIA MANAGEMENT

Social media management is a continuous process of analysing and engaging with content designed to grow and nurture an audience across social media platforms. This includes, but is not limited to: social media content strategy and online reputation management. 

Social media marketing focuses specifically on leveraging social media platforms for marketing purposes. SMM helps users build social networks and share information—to build a company’s brand, increase sales, and drive website traffic.

Loomly

This is an easy-to-use social media management platform that helps marketers reach new audiences and build their brand online. Loomly enables the crafting, analysis, optimization and scheduling of content across all social channels. 

You can integrate Loomly with Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, Google Business Profile, TikTok, and Snapchat. 

The platform offers you the required tools to create, schedule, publish, and analyze your content for social media.

Features include:

  • Content calendar 
  • Collaboration tools
  • Analytics and Reporting
  • Content Library
  • Social media scheduling 

EMAIL MARKETING

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations. 

Hubspot: HubSpot is a leading contact relationship management (CRM), marketing, sales, and customer service software company with a simple mission: to help companies maximize sales and grow better. HubSpot offers a wide range of resources and features, which are listed below. 

They offer a wide range of business integrations, such as:

  • Free CRM
  • Marketing hub
  • Sales hub
  • Service hub
  • Content hub
  • Hubspot AI
  • Operations hub

ANALYTICS

Marketing analytics is the study of data to evaluate the performance of promotional and awareness activities. 

By applying technology and analytical processes to marketing-related data, businesses can understand what drives consumer actions, refine their marketing campaigns and optimize their return on investment. 

Marketing analytics allows you to gather deeper consumer insights, optimize your marketing objectives, and get a better return on investment. Marketing analytics benefits both marketers and consumers.

Google Analytics: This is a powerful digital marketing tool that can help you with numerous marketing decisions. You can easily track your e-commerce business as well as goals that can help keep your company on track. 

Using the innumerable data insights that Google Analytics provides, it is easy for marketers to understand the directions required to take with website modifications and changes. All you have to do is install Google Analytics on your site, and you are ready to go.

Google Analytics offers a wide range of features that help users understand data and services such as:

  • Traffic reporting
  • Engagement reporting, such as bounce rate page views, session duration and more
  • Goal tracking, such as form submission, e-commerce purchases and button clicks 
  • Audience insights such as location, age and interests 
  • Customizable dashboards
  • Integrations such as Google ads, search consoles and marketing views.   

These are just a few of the many great tools available for UK businesses. The best fit for your business will depend on your specific needs and budget. As digital marketing in UK businesses continuously evolves, organisations must keep up with the latest techniques and trends.  

It’s important to remember that different tools will work better for different businesses, depending on their specific goals and target audience. 

 In conclusion, it’s also important to stay informed about new trends and developments in the digital marketing world, to enable one to adapt and take advantage of new opportunities as they arise.

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