Over the past five years, the UK food packaging sector has undergone a notable transformation, driven by a greater focus on environmental responsibility, changing consumer expectations, and innovations in materials and digital technologies.
Retailers and manufacturers are responding to these changes by offering smarter, more sustainable packaging solutions that reflect market trends and regulatory pressures. So, what are the key recent trends?
Shift towards sustainable packaging
Traditional plastics are being replaced by paper, cardboard, and plant-based materials such as sugarcane bagasse, bamboo, and mycelium. Supermarkets such as Tesco and Aldi have introduced packaging that reduces plastic use by up to 70%. Compostable and biodegradable alternatives are becoming increasingly popular, particularly for fresh produce and ready-to-eat foods https://univest-pack.com/solutions-for/food-packaging-for-retail-market/. The increased use of post-consumer recycled (PCR) plastics and mono-material solutions reflects the industry’s efforts to improve recyclability and comply with the UK’s Plastic Packaging Tax requirements.
Minimalist packaging design
Many brands are simplifying visuals, reducing ink usage and choosing clean, elegant layouts that convey transparency and environmental awareness. Packaging elements are being pared down: for example, Sainsbury’s and Tesco have removed plastic lids from hummus and other deli products, significantly reducing unnecessary plastic usage. Meanwhile, major retailers are testing refillable and reusable packaging systems, including in-store refill stations and take-back schemes, in line with circular economy principles.
Interactive packaging
Brands are using QR codes, NFC tags and augmented reality to give consumers access to extra product information and details about where their food comes from, as well as interactive experiences. These technologies enhance consumer engagement and support traceability and food safety. Active packaging technologies, such as oxygen absorbers and antimicrobial films, are being developed to extend shelf life and indicate when food has spoiled. This adds value in both retail and home settings.
Functional packaging formats
Lightweight, flexible materials such as vacuum-sealed pouches and modified-atmosphere packs protect food, reduce waste and keep it fresh. Meanwhile, tamper-evident seals and antimicrobial features enhance consumer trust and product integrity.
Together, these trends demonstrate a broader shift in the UK food industry towards reducing environmental impact while improving convenience, transparency and safety. As sustainability becomes non-negotiable, packaging innovation continues to evolve, offering brands new ways to connect with environmentally conscious consumers.